London bid farewell to Fashion Week in true London style – with more fashion of course!
London Fashion Weekend stormed Somerset House once again four days of shopping, shows and pampering.Tabby (my friend from uni/long-distance wife) and I had tickets, and after a month apart couldn’t wait to catch up at the ultimate girls’ day out.
Countless designers had pop-up shops set up in each room. DKNY, Levi’s Jeans, Jean Paul Gaultier, House of Holland, House of Dereon, House of Harlow – this really was a house of fashion! The east wing was crammed full of luxurious brands, including Dolce and Gabbana, Roberto Cavalli, Love Moschino and Marc Jacobs.
It was incredible being surrounded by such a luxurious quality of clothes. I know it’s mean, but the fur coats really were
to die for stunning. After the tenth “[GASP] FEEL THAT!”, I think Tabby was ready to leave me to drown myself in my fur infatuation.
The corridors were dotted with people handing out Diet Coke, and selling Propercorn. In the Levi’s Curve ID store (above) there was a cocktail bar, and also a champagne bar in the showroom. After a couple of hours of walking, we needed a pick-me-up, so we stopped off at the Lavazza coffee bar for a mini mocha. We were also tempted by some giant whoopie pies, chewy cookies and cute cupcakes and cuptails!
Beauty stalls also made their stamp on the day. Benefit, Cowshed, Tony and Guy and Elizabeth Arden were there, pampering tools at the ready.
We stumbled across the Bueno Lounge, where a team were there to indulge us in free mini massages and Kinder Bueno chocolate.
Hands relaxed, but not enough that I couldn’t tear open my Kinder Bueno, it was onto more shopping.
There was also a bid boutique,where shoppers could bid on a items by logging into eBay on the Samsung tablets. All the money went to the Save the Children charity.
Among the items was the dress that Sam Cameron (our Prime Minister’s wife) wore to the Royal Wedding…
and an Alexander McQueen clutch with Swarovski crystals.
There was also an amazing virtual changing room, which featured Twenty8Twelve apparel. You stand in front of a screen with your hands up and wait for it to detect you. You then hover your hands over the clothes on the screen to try them on, and then ping! you’ll have a virtual garment hanging off you. It’s all a bit Harry Potter!
Elle magazine teamed up with Canon to give fashionistas a chance to grace the cover of Elle.
If that wasn’t enough free stuff in one day, the tickets we had entitled us to the Mulberry tote bag. Inside there were goodies including a label. m protein spray, an Elizabeth Arden moisturiser, Compeed blister plasters, a mirror, and a voucher for a pair of Triumph pants that we picked up whilst browsing.
Despite the miserable weather, it was an incredible day. I’ll definitely be returning next year, armed with Tabby, more cash, and waterproof shoes!